A Message From Lucy

Tony and I are retiring!  We are heading off to our cottage in the lovely village of Helmsley in England and looking to spend our summers back in Ontario on a lake near Perth. Our friends and families are on both sides of the pond, so we are looking forward to hiking the dales and hills of Yorkshire and paddling the waters of Rideau.


The new owners of RAW101 are Jay Yordi and Jessica Hernandez who will be taking over on May 3. We will be around for the next month or so to help them with the transition. I am thrilled that Jay and Jessica will be taking over – they really understand RAW 101 and what we have achieved in Cobourg and Toronto. They are committed to continue feeding your pets the highest possible quality products using our tried and trusted recipes. Our ethos has always been to provide a quality experience at every level for our customers, pets, suppliers and colleagues. Jay and Jessica are absolutely on the same page as we are, and you should not expect to see changes any time soon.


It has been such a privilege to work with our lovely customers and colleagues over the past few years and we are very proud of everything that we have achieved together. It is a very bitter-sweet moment to say Thank You so much for your support and Goodbye. We know we leave RAW101 in the best possible hands and look forward to hearing all about the next steps for our very special enterprise.

Lucy Johnson
Raw 101 Founder